Copy @bull; Creative • Strategy | Bill Abramovitz
Biointel provides healthcare and medtech marketing strategy, copywriting, and creative direction for device manufacturers, surgical practices, and healthcare brands. Below are selected examples of campaigns, brand platforms, and physician-focused messaging.
Outdoor healthcare advertising campaigns.
Highlights the speed of a medtech device and the benefit of patient throughput
Dramatizes speed, maneuverability, and compactness of a laser unit.
Campaign illustrates the pain and suffering of patients with dry eye disease
Written prior to COVID-19, this post offers strategies and tactics for surviving a recession
Medical equipment ad rebuffs the competition for making false claims
Short and longer-form examples, including food processing and medical equipment
Humorous concept uses playful metaphor to reinforce the product's brand as a smart choice.
A medical exam chair shows it can take a pounding
Ad highlights the stylishness of an exam chair that's also durable.
Research shows that consumers prefer products, like our client's exam chairs, that are Made in the USA.
Thanksgiving blog for ophthalmic physicians celebrates dinosaur vision.
A new diagnostic test for Alzheimer's disease performed by examining the eye
Email promotes three offers to encourage booth visits to a major tradeshow
Elephant ad dramatizes the weight our client's casters can endure